In the age of the empowered consumer ‘one size fits all’ is no longer a sustainable business model. From data privacy regulations to product and offer personalization, consumers are in the driver’s seat, and they are demanding more for their consideration - and dollar.

2019 saw an increase of advertisers and agencies begin to invest more heavily in programmatic advertising over traditional channels. We saw the industry move toward a single, omnichannel platform approach, allowing brands to reach their customers across multiple touchpoints in real time.

So, what trends should you expect from programmatic growth leading up to 2020? Download our 2020 Digital Media Trends report to learn more about what trends you can expect to see in the coming year.