If there’s one issue that unites every retailer and brand that sells online, it’s basket abandonment. It’s a problem that’s grown incrementally over the years, as online shopping has become the preferred mode of buying for millions.
To truly solve the mystery and turn this £18bn ghost spend into real revenue, retailers and brands have to go beyond the standard data points to form a holistic, multi-layered view of an individual and their shopping behaviour.
Download our e-book to learn how to make the needed changes to user journeys, advertising and online propositions to reduce abandonment, gain customer loyalty and advocacy, and boost sales.